LOEWE (concept)
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LOEWE concept
Animation Design
Illustration
Concept Development Art Direction Visual Research Visual Storytelling
How can LOEWE’s Spanish roots become the starting point for a surreal journey?
A self-initiated illustration and motion study inspired by LOEWE’s Spanish identity. I developed a short animated story that translates a simple cultural reference into a playful journey through fashion, illustration and movement.
I used the orange as a playful reference to Spain, transforming it into a flying vessel carrying LOEWE accessories. It takes off from the ground and travels through the clouds, turning a familiar symbol into the starting point of a surreal journey.
I built the animation around one recurring element: the orange. Across the sequence, scale, perspective and surroundings continuously shift, while the illustration style, colour and hand-drawn textures keep the different scenes connected.