NatureZone
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LOEWE concept
Poster Series
Motion Design
Colour Palette
Typography
Concept Development Visual Research Positioning
How can soil regeneration become a visual identity that feels progressive rather than predictably sustainable?
NatureZone is a self-initiated concept exploring how soil regeneration can be translated into a contemporary visual identity. I developed a flexible system and six-poster series connecting natural processes with a more technological visual language.
I built the identity around transformation. Forms split, overlap and evolve, referencing natural cycles without relying on the familiar visual language of sustainability. Neon lime and black add a technological edge, balanced by earthy colours and tactile textures.
Rather than treating each poster as a separate design, I created one flexible visual system. A focused colour palette, recurring forms and consistent typography hold the series together, while scale, texture and composition continuously shift.