VOCO hotel
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VOCO hotel
Investment Memorandum
Concept Development Visual Storytelling Information Design Creative Direction
How can a hospitality investment story feel as inviting as the experience it represents?
For voco, I translated a commercially driven story into a presentation that feels warm, clear and distinctly hospitality-led. The challenge was to balance investment information with the character and experience of the hotel.
I approached the deck from the guest experience rather than purely from the data. Strong imagery, generous layouts and a warm visual rhythm give the presentation an editorial feel, while keeping the commercial story clear and easy to navigate.
I created a flexible layout system that brings together photography, key figures and supporting information without losing hierarchy. Consistent typography and recurring compositions connect the slides, while variation in scale keeps the deck visually engaging.